Two kinds of pitches
There are two kinds of investor pitches when it comes to raising funds. And a founder must know what kind of pitch their deck is going to be about before building it. This will give them clarity about what points the pitch has to cover and which points have to be given more importance.
The two kinds of pitches are metrics pitch and vision pitch.
Before I get into the difference between the two, I want to talk about what is common between them. Both will contain the fundamental blocks of a good pitch. That is, they will talk about
- the problem being solved
- opportunity size
- how your solution/approach is different from your competitors
- revenue model
- moats and other business strengths
- the team
- execution till date
- financials & unit economics
- projections and plans for the future
Note: This is not an exhaustive list. Nor is it a template for a deck. I will write a detailed post about how to build a good deck later.
Any pitch you build, whether metrics or vision, will cover the basic things I listed above. The difference lies in how much time you spend on certain parts of your pitch. So let's jump into the difference between the two.